Guide for Investing in Health Promotion
The guide intends to help you to invest in health promotion and to argue for systems change which elevates the promotion of planetary and human health.
The guide aims to inspire through relevant resources and a body of evidence that includes examples from across Europe and the world.
Who is this guide for?
- health and social care planners
- authorities
- policymakers at national, regional and local levels
The Guide for Investing in Health Promotion has three central objectives:
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The Guide for Investing in Health Promotion has three central objectives:
1
To illustrate the value of a new narrative that elevates health promotion and protects human and planetary health.
2
To provide practical advice on mobilising resources to invest in and strengthen health promoting services.
3
To support the implementation of new models to increase investment in health promotion.
Why health promotion matters
Despite the proven benefits of prevention, current national expenditure on health promotion remains strikingly low, at less than 3% of healthcare budgets while over 80% is spent on treatment.
This imbalance is a missed opportunity: by investing in health promotion, we can prevent illnesses before they arise, save costs, and improve overall wellbeing. Resources for prevention should therefore be understood as a smart investment, not a cost.
Investing in health promotion
Implementing change
The COVID-19 pandemic demonstrated that public health professionals have an important role to play in leading and coordinating responses to crises. Yet despite their importance, health budgets are shrinking, which means that we need to think about bolder and more innovative ways to address growing health inequalities.
In this resource-limited landscape, the best outcomes are achieved when health planners, implementers and investors collaborate on health and social investment.
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In this guide, we aim to offer:
A clear understanding of why investing in health promotion is smart and effective.
Concrete, ‘out-of-the-box’ examples of how to mobilise investment in health promotion and disease prevention from public and private sources.
Encouragement to build alliances, connections and bridges within and across sectors.
Advocacy arguments and other resources to help you plan and achieve change in your local context
The need is urgent, the knowledge is here, and the chance to act is now.
Let’s get started.
About EuroHealthNet
Building a healthier future for all by addressing the determinants of health and reducing inequalities.
EuroHealthNet is the Partnership of public health agencies and organisations building a healthier future for all by addressing the determinants of health and reducing inequalities. Our focus is on preventing disease and promoting good health by looking within and beyond the health system.
Structuring our work over a policy, a practice, and a research platform, we focus on exploring and strengthening the links between these areas.
Our approach focuses on integrated concepts to health, reducing health inequality gaps and gradients, working on determinants across the life course, whilst contributing to the sustainability and wellbeing of people and the planet.
EuroHealthNet is co-funded by the European Union. However, the information and views set out on this website are those of the author and do not necessarily reflect the official opinion of the European Commission. The Commission does not guarantee the accuracy of the data included on this website. Neither the Commission nor any person acting on the Commission's behalf may be held responsible for the use which may be made of the information contained therein.