'Finance for Nature Positive' initiative

Disc case study - More effective and new collaborations

Case study

Global

Socially responsible investing (SRI)

The “Finance for Nature Positive” initiative, led by UNEP, aims to redirect global financial flows towards activities that protect and restore biodiversity in response to accelerating ecosystem loss. By providing a practical framework for financial institutions, it supports the alignment of investment strategies with nature-positive goals, helping shift capital away from harmful activities and towards sustainable, long-term environmental and societal outcomes.

Context and problems addressed

The world is facing a rapid decline in biodiversity and natural ecosystems. This loss of nature is worsening climate change, threatening food and water security, and increasing risks to human health and well-being. Degraded ecosystems reduce essential services such as clean air, water filtration, soil fertility and pollination. Integrating nature into financial and policy decisions is therefore essential not only for environmental protection but also for long-term social and economic stability.

In this context, public funding for nature protection and restoration is far below what is needed. At the same time, many financial flows continue to support activities that harm ecosystems. There is therefore a need to redirect capital towards activities that protect, restore and sustainably use nature.

The United Nations Environment Programme (UNEP) tried to tackle this issue by supporting countries and financial institutions in aligning financial systems with nature-positive outcomes. It encourages the development of nature markets, including instruments such as nature credits and nature shares, ecosystem restoration, regenerative agriculture, reforestation, sustainable land management and resilient food systems.

Intervention and financing model

On 25 September 2024, during the UN General Assembly and Climate Week, the United Nations Environment Programme Finance Initiative (UNEP FI) and the Finance for Biodiversity Foundation launched the “Finance for Nature Positive: Building a Working Model” initiative, a working model which provides practical guidance for financial institutions to operationalise the Nature Positive concept as a global societal goal. It constitutes a first step towards a more complete framework and serves to advance consensus towards a common understanding on how private finance can be in line with the “nature positive” goal.

To translate this ambition into practice, the initiative identifies three “transformative levels” of the Nature Positive Initiative for financial institutions: (1) compliance with the mitigation hierarchy, (2) support of transformative opportunities for the implementation of the Global Biodiversity Framework and (3) organisation strategy and governance.

The initiative provides practical guidance for financial institutions to operationalise the ‘nature positive’ concept and align private finance with global biodiversity goals.

Key outcomes and associated measurements

As a global framework rather than a single programme, outcomes are measured at system level rather than through one project.

The main objective of the initiative is to halt and reverse biodiversity loss by 2030 and contribute to nature recovery by 2050, using 2020 as a baseline.

Financial institutions are also called upon to monitor and report on their contributions to the Global Biodiversity Framework as they work to prevent further nature deterioration and biodiversity loss. This includes phasing out activities with significant adverse impacts, reducing key drivers of biodiversity decline, generating measurable biodiversity gains, and supporting systemic changes across value chains. Transparent metrics and accountability mechanisms are essential to track progress and demonstrate alignment with international biodiversity targets.

Related case studies

Public Health Wales launch the Well-being Economics and Value (WEAVE) team

To strengthen prevention-focused decision-making, Public Health Wales created the WEAVE team to support the use of economic and social value evidence in policies and investments that improve long-term health and wellbeing.
Read More

Social Enterprise and Health and Well-being Impacts

Developed to reduce health inequalities, social enterprises in Scotland tackle drivers such as unemployment, poverty, and social isolation. They generate income through hybrid funding models and reinvest it into community initiatives that improve wellbeing, employability, and social inclusion outcomes.
Read More

Workplace health promotion to facilitate physical activity among office workers in Sweden

Designed to reduce workplace inactivity among office workers, Sweden promotes employer-led health initiatives supported by tax-free wellness allowances. Eight private companies offering fitness facilities, group classes, and paid wellness hours achieved up to 84% employee participation, reducing sedentary behaviour and long-term health risks.
Read More

About EuroHealthNet

Building a healthier future for all by addressing the determinants of health and reducing inequalities.

EuroHealthNet is the Partnership of public health agencies and organisations building a healthier future for all by addressing the determinants of health and reducing inequalities. Our focus is on preventing disease and promoting good health by looking within and beyond the health system.

Structuring our work over a policy, a practice, and a research platform, we focus on exploring and strengthening the links between these areas.

Our approach focuses on integrated concepts to health, reducing health inequality gaps and gradients, working on determinants across the life course, whilst contributing to the sustainability and wellbeing of people and the planet.

Venn-diagram-new-colours-dark-background-2048x2048
EN-V-Co-funded-by_WHITE-Outline

EuroHealthNet is co-funded by the European Union. However, the information and views set out on this website are those of the author and do not necessarily reflect the official opinion of the European Commission. The Commission does not guarantee the accuracy of the data included on this website. Neither the Commission nor any person acting on the Commission's behalf may be held responsible for the use which may be made of the information contained therein.

Scroll to Top