“Get Finland Moving” (Suomi liikkeelle) is a national government programme aimed at increasing physical activity through coordinated action across policy sectors. It treats physical inactivity as a shared societal challenge that requires a joint response across government, municipalities, and civil society. 

The key innovation is its phenomenon-based budgeting approach. Instead of allocating funding separately through individual ministerial budgets, the government sets aside a dedicated national budget for one policy objective, in this case increasing physical activity. For the current government period, approximately €20 million per year (around €80 million in total) is allocated to the programme. 

This pooled “phenomenon budget” can be used flexibly across sectors, allowing different actors to finance initiatives that contribute to the shared goal. It enables investment in physical activity to be embedded across areas such as active environments, health services, education, workplaces, and behaviour change initiatives. 

The Ministry of Education and Culture coordinates the programme at national level and ensures alignment across sectors through inter-ministerial cooperation. 

It is important to note that this is not a separate or centrally managed fund. Instead, it is a coordination and prioritisation mechanism where funding remains within individual ministerial budgets but is aligned towards a shared policy goal. The model is therefore a reform of how budgets are coordinated, rather than the creation of a new standalone funding stream.